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ETHNIC MARKETING IBD

ROUTLEDGE
12 / 2016
9781138832206
Inglés

Sinopse

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practicaláguidance onáassessing the needsáof individual ethnic communities and a guide to marketing to these communities within various countries.

PVP
106,42