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CORPORATE COMMUNICATIONS IBD

SAGE PUBLICATIONS UK
02 / 2008
9781412931021
Inglés

Sinopse

The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

PVP
274,12