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The Business of Choice

EMERALD PUBLISHING
09 / 2020
9781839820717
Inglés
Ingles

Sinopse

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the work of thousands of behavioral scientists and practitioners. Cutting to the heart of the science, Willcox helps you apply this to your own marketing and brand strategies.

PVP
44,19