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POLITICAL MARKETING AND BRITISH POLITICAL PARTIES (2ND EDITI IBD

MANCHESTER UNIVERSITY PRESS
08 / 2008
9780719077197
Inglés

Sinopse

Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.

PVP
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