Portada

FORGET THE FUNNEL IBD

LIONCREST PUBLISHING
05 / 2023
9781544542232
Inglés

Sinopse

Your product is great. So why is marketing it so hard?Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent.If this sounds familiar, the problem isnâÇÖt you or your ideas, itâÇÖs that youâÇÖre guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework theyâÇÖve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customersâÇÖ heads, map and measure your customersâÇÖ experience, and uncover which tactics will actually move the needle for your company.áItâÇÖs time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

PVP
20,54