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MANIPULATIVE MARKETING IN AUTO SECTOR IBD

ABDUL PUBLISHER
08 / 2023
9789749825037
Inglés

Sinopse

Niccolo di Bernardo dei Machiavelli (1469-1527) was an Italian writer, diplomat,áand political theorist in Florence, Italy (De Grazia, 1994). Machiavelli wrote andápublished many books and plays but is most famous, and infamous, for one book. In The Prince, Machiavelli developed series of thoughts and methods on obtaining andámaintaining power, even when facing adversity (De Grazia, 1994, Ledeen, 2000,áM cAlpine, 1999). Originally addressed to princes and nobilities of 16th Century Italy,The Prince became a manual for future generations of organizational and political leadersáand entrepreneurs alike.without doubt princes become great when they overcome the difficulties andáobstacles by which they are confronted .... For this reason many consider that aáprince, when he has the opportunity, ought with craft to foster some animosityáagainst himself, so that, having crushed it, his renown may rise higher.á(M achiavelli, trans. 1992, p. 98)

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