INDUSTRIAL AND SPECIALTY PAPERS IBD

Sinopse

Contents - 1. New Product Development-An Overview-Introduction, The Opportunities New Products Create,The Problems New Products Create, The New ProductDevelopment Cycle for Industrial Products, ConsumerNew Product Evaluation, The Role of TechnicalResearch and Development in New Product Development,Why New Products Fail, Ten Philosophies ofSuccessful New Product Development, Case Studies - 2. Marketing Research In The Specialty Paper Business-Introduction and Objectives, The Urgent Case forMarketing Research, General Definitions and Applicationsfor Marketing Research, Professional MarketingResearch, Practical Employment of MarketingResearch, Nonobjectivity in Research, The ScientificMethod of Investigation, Sources of Marketing Information,Methods of Collecting Data in MarketingResearch, Kinds of Marketing Research and Applications - 3. Spunbonded Products-Introduction, Sheet Structure of Tyvek SpunbondedLinear Polyethylene, Area-Bonded Sheets, PointBondedSpunbonded Polyethylene, Reemay SpunbondedPolyester, Typar Spunbonded Polypropylene,Summary - 4. Nonwovens and Textile Replacements -Introduction, Background of The Nonwoven Industry,Types of Nonwovens, Disposables, Linen Supply Field,The Graduate, Disposable Diaper Market, ImprovementsEvolving, Significant Trends and Emerging Technologies, Marketing Strategy Facing Nonwoven Producers, Textile Replacements and Their Future,Technical Research and Development, GatheringCompetitive Intelligence, Marketing Intelligence, BenefitsRealized, Textile Replacements and Their Future,Conclusions - 5. Extrusion Coating of Paper and Board -Survey, Structure of Polyethylene, Specific BarrierProperties of Polyethylene, Extrusion Equipment,Primers for Polyethylene Coating, Printing of PolyethyleneCoated Papers, Extrusion Coating of PigmentedPlastics, Other Resin Additives, Testing ofPolyethylene Coated Papers, Extrusion Resins OtherThan Polyethylene, Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction, Gathering Data, Printout-Input Data,Printout-Output Data, Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding, Statistics of Pulp Molding,Technology of Pulp Molding, Production Techniquesand Properties of Pulp Molded Products, The Futureof Pulp Molding -