STRATEGIC MANAGEMENT COMMUNICATION FOR LEADERS IBD

Sinopse

Strategic Management Communication for Leaders is based upon an alternative theoretical foundationgrounded in theory but with connections to communication in the world of business. Thetext is unique in the business communication discipline in that it shows students how variousbusiness courses are related and highlights strategic communication as a practice that is applicableto all business situations regardless of the discipline, department, or organizational level at which ittakes place. Unlike many other business communication texts, it also looks at communication notonly as the practice of individuals but also has an organizational concern.Other unique aspects of Strategic Management Communication for Leaders include its spotlighton strategy formulation while making a clear distinction between strategic and tacticalelements of communication. Because strategic issues are more difficult to understand and internalizeas such, they are treated in an indepth manner before providing the discussion of tactics asthey apply to differing contexts and channels of communication. Internalizing the strategic considerationswill enable readers to logically make appropriate tactical choices without having to setthem all to memory.Another novel aspect of Strategic Business Communication for Leaders is its focus on leadership,both at the theoretical and practical level. That is, the text integrates discussions of leadershiptheory and practice aimed at meeting the needs and the abilities of its key audiences&mdash,advancedundergraduate and graduate students and the organizations that will employ them. Opportunitiesfor leadership communication practice is provided through the inclusion of two types of casestudies in each chapter. The opening case study is intended to look at communication practices atthe individual level, while closing cases look at communication from the organizational level. Thisability to work at both the micro and macro level of communication within an organization is anecessity for effective leaders and managers.With all of these unique elements combined, the result is this textbook, which provides comprehensivecoverage of the critical elements of business, management, and corporate communicationsin a compact, highly readable format.