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CASES IN ALLIANCE MANAGEMENT IBD

SAGE PUBLICATIONS, INC
09 / 2006
9781412940290
Inglés

Sinopse

Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.

PVP
183,60