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RETAIL MARKETING MANAGEMENT IBD

AUSTIN MACAULEY
03 / 2024
9789948797739
Inglés

Sinopse

"Retail Marketing Management&rdquo, is an invaluable resource for automotive marketers seeking to stay ahead of the curve, offering practical insights, case studies, and actionable strategies to drive success in a rapidly evolving industry. The book also delves deep into digital marketing and its transformative impact on the industry, dissecting the use of social media, online advertising, and data analyticsWhether you',re a marketing professional or an automotive enthusiast, this book offers a fresh perspective on marketing in the automotive sector.In this book you will learn about:Product launch planning Developing marketing strategies Campaign & performance management Digital Marketing Negotiation tactics Customer relationship management

PVP
24,61