Portada

MARKETING, MORALITY AND THE NATURAL ENVIRONMENT IBD

ROUTLEDGE
03 / 2007
9780415439619
Inglés

Sinopse

This volume provides a new look at marketing, and in particular the move to establish ostensibly ?green? marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers? and employees? understanding of the green marketing activities and processes that take part in their organisations.

PVP
44,98