Portada

THE RELIGIOUS DIMENSIONS OF ADVERTISING IBD

AIAA
11 / 2006
9781403974709
Inglés

Sinopse

This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim?s description of objects as totems.

PVP
65,34