Portada

MARKETING COMMUNICATION POLICIES IBD

SPRINGER
10 / 2010
9783642072147
Inglés

Sinopse

An overview.- The fundamental aspects of marketing communications.- The fundamental aspects of communications science.- Information behaviour and socialisation.- Analysing the communication situation.- The goals of communication policies.- Communication strategies.- Media planning in marketing communications.- Designing market communications.- Collaborating with agencies.- Specific issues in international marketing communications.

PVP
109,37