Portada

RIBBON CULTURE IBD

PALGRAVE MACMILLAN
01 / 2008
9781349361595
Inglés

Sinopse

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

PVP
48,27