Portada

INTERNATIONAL MARKETING IBD

ROUTLEDGE
06 / 2025
9781032583693
Inglés

Sinopse

This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.

PVP
541,53