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ADVERTISING AND DIFFERENTIATED PRODUCTS IBD

JAI PRESS INC.
10 / 2001
9780762308231
Inglés

Sinopse

Part of the 'Advances in Applied Microeconomics' series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information, product innovations in services, and both advertising and product differentiation, including generic advertising, advertising bans and more.

PVP
253,15