Portada

Destination Brands

TAYLOR & FRANCIS
03 / 2011
9780080969305
Inglés
Ingles

Sinopse

Shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. This title asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts.

PVP
90,13