Portada

Social Media and Public Relations

TAYLOR & FRANCIS
03 / 2019
9780367278984
Inglés
Routledge New Directions in PR Communication Research
Ingles

Sinopse

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

PVP
76,25